Harley-Davidson, Inc. is an
action-oriented, international company, a leader in its commitment to
continuously improve our mutually beneficial relationships with
stakeholders (customers, suppliers, employees, shareholders, governments
and society). Harley-Davidson believes the key to success is to
balance stakeholders’ interests through the empowerment of all employees
to focus on value-added activities.
In 1903 21-year old William S. Harley and 20-year old Arthur Davidson
make available to the public the first production Harley-Davidson®
motorcycle. The bike was built to be a racer, with a 3-1/8 inch bore and
3-1/2 inch stroke. The factory in which they worked was a 10 x 15-foot
wooden shed with the words "Harley-Davidson Motor Company" crudely
scrawled on the door.
Invention of the
Motorcycle from The Great Idea Finder
ON THE BOOKSHELF:
100 Years of Harley Davidson
by Willie G. Davidson / Hardcover: 288 pages / Bulfinch; (October 11,
With sexy full-page photo spreads and plenty of motorcycle lore, this
commemorative volume celebrates the centennial of the legendary motor
company. Davidson, vice president of Styling at Harley-Davidson and the
grandson of one of the original founders, gives a decade-by-decade
account of the company and the rise of biker culture.
100 Years of Harley-Davidson Advertising
by Jack Supple, Thomas C. Bolfert / Paperback: 120 pages / Bulfinch;
(May 14, 2003)
Takes the reader through a century of the premier motorcycle company's
witty and eye-catching print advertisements. The colorful and sometimes
provocative ads reflect the creative spirit and the unique culture of
Harley-Davidson--and America--over the last century.
The Harley-Davidson Century
by Darwin Holmstrom, David Dewhurst, Jeff Hackett / Hardcover: 384 pages
/ MBI Publishing; (2002)
Get ready to rock, roll and rumble through 100 years of Harley-Davidson
history. The most comprehensive history ever published on the Company
and its highly sought-after motorcycles. Filled with hundreds of
stunning new color photographs
ON THE SCREEN:
The Story of the Harley-Davidson Empire
DVD / 1 Volume Set / 150 Minutes / History Channel / Less than $25.00 /
A special-edition DVD commemorating the centennial of an American icon
Hog Heaven probes the Harley mystique and follows the company
from its modest beginnings in a Detroit shack to today's phenomenal
successes, drawing on interviews with industry insiders, company
officials and famous fans.
ON THE WEB:
The official Web site for the company.
The Anniversary 100 Years in the Making
View photo essays from the Harley-Davidson 100th Anniversary events and
see the images that tell the story of this once-in-a-lifetime
1903 21-year old William S. Harley and 20-year old Arthur
Davidson make available to the public the first production
Harley-Davidson® motorcycle. The bike was built to be a racer, with a
3-1/8 inch bore and 3-1/2 inch stroke. The factory in which they worked
was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor
Company" crudely scrawled on the door. Arthur's brother Walter quits his
job in Kansas and joins their efforts on April 17th.
LESSONS TO LEARN:
These are their values. They are the heart of how
the run our business.
They guide our actions and serve as the framework for the decisions and
contributions our employees make at every level of the Company.
- Tell the Truth
- Be Fair.
- Keep Your Promises.
- Respect the Individual.
- Encourage Intellectual Curiosity.
H-D Michigan, Inc., All Rights Reserved.
Sources in BOLD Type
page revised July. 2004.