Like the mythical desert
bird that rose from its ashes, Mothers Against Drunk Driving (MADD) is a phoenix that
emerged from tragedy. In 1980, MADD started with a loosely assembled group of
brokenhearted mothers. Today, it is the largest crime victims assistance
organization in the world with more than 3 million members and supporters.
about committed spirits and determined volunteers. It is the embodiment of victim support
and assistance. MADD is tangible proof that social attitudes can be radically changed.
Since MADDs inception, alcohol-related traffic fatalities have declined 43
percent. Statistics indicate that in 1980, 55 percent (28,100) of the nations 51,091
traffic fatalities were alcohol-related. In 1999, alcohol-related fatalities represented
38 percent (15,794) of the nations 41,345 traffic fatalities, according to
preliminary statistics. Due in large part to MADDs efforts, more than an estimated
138,000 people are alive today and an untold number have received comfort, support and
assistance in dealing with the aftermath of a drunk driving crash.
Originally, MADDs name stood for Mothers Against Drunk Drivers and its mission
was "to mobilize victims and their allies to establish the public conviction that
impaired driving is unacceptable and criminal in order to promote corresponding public
policy, programs and personal accountability."
In 1984, MADD changed its name to Mothers Against Drunk Driving to reflect its mission
to eliminate a crime and to focus on the act of drunk driving. Following the name change,
MADD condensed its mission statement to "stop drunk driving and to support victims of
this violent crime." Later, MADD updated its mission statement to reflect its
long-running efforts to prevent underage drinking. The new mission, "to stop drunk
driving, support victims of this violent crime and prevent underage drinking,"
reinforces MADDs commitment to reach out to young people.