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Fascinating facts about the invention of
Kellogg's Corn Flakes by Will Keith Kellogg in 1894.
KELLOGG'S®
CORN FLAKES
In 1894 Dr. John Harvey Kellogg was superintendent of a famous hospital and health spa in Battle Creek, Michigan. His younger brother, Will Keith Kellogg, was the business manager. The hospital stressed healthful living and kept its patients on a diet that eliminated caffeine, meat, alcohol, and tobacco.
The brothers invented many foods that were made from grains, including a coffee substitute and a type of granola, which they forced through rollers and rolled into long sheets of dough. One day, after cooking some wheat, the men were called away. When they finally returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway.

Surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. The brothers baked the flakes and were delighted with their new invention. They realized they had discovered a new and delicious cereal, but they had no way of knowing they had accidentally invented a whole new industry. Will Keith Kellogg eventually opened his own cereal business, and its most famous product is still sold today:

It wasn’t until 1906 that Kellogg’s® Corn Flakes were made available to the general public. In 1909, the very first cereal premium was offered: The Funny Jungleland Moving Pictures Booklet available with the purchase of 2 packages. The offer was available for twenty-three years!

TO LEARN MORE

RELATED INFORMATION:
Will Keith Kellogg, Inventor Profile    from The Great Idea Finder
History of Snacks and Food  from The Great Idea Finder

ON THE BOOKSHELF:
Accidents May Happen: 50 Inventions Discovered by Mistake
by Charlotte Foltz Jones, John O'Brien (Illustrator) / Hardcover - 86 pages (1996) / Delacorte
Fifty inventions discovered by mistake receive entertaining cartoon embellishment but are actually serious subjects which will delight and entertain kids.

Kellogg's Six-Hour Day (Labor and Social Change)
by Benjamin Kline Hunnicutt / Paperback (November 1996) / Temple Univ Press
In 1930, W. K. Kellogg, the famed breakfast cereal magnate from Battle Creek, Michigan, established a six-hour workday for his laborers. In the depths of the Depression, this policy provided more labor for more workers, and the experiment continued until the mid-1980s.

Kellogg's (Vgm's Business Portraits Series)
by William Gould / Hardcover - 48 pages (September 1997) / McGraw Hill - NTC
Introduces basic business concepts and explains what makes an enterprise successful by telling the history of the Kellogg Company and the story of its founder

ON THE WEB:
Marketing Corn Flakes
Cornelius has been closely associated with Corn Flakes and appeared in commercials from time to time since 1958.
(URL: www.kelloggs.com/company/marketing/history/cornelius.html)
W. K. Kellogg Biography
Adapted from an article prepared by the Kellogg Foundation for the Battle Creek Enquirer, on the dedication of the Kellogg Foundation International Headquarters in 1992.
(URL: www.wkkf.org/WhoWeAre/Founder.asp
)
W. K. Kellogg Foundation
In 1934, W.K. Kellogg donated more than $66 million in Kellogg Company stock and other investments to establish the W.K. Kellogg Foundation.
(URL: www.wkkf.org/WhoWeAre/History.asp)
W. K. K. Biography
In 1925 breakfast food millionaire W. K. Kellogg purchased 377 acres for $250,000 in Pomona as the site of his Arabian Horse Ranch. Presented by California Polytechnic State College, Pomona
(URL: www.class.csupomona.edu/his/skpuz/hst202/WKKbio.html)
Michigan Historical Marker: WK Kellogg / Kellogg Company
W. K. Kellogg. At the age of fourteen, Will Keith Kellogg (1860 - 1951) began working
as a salesman for his father's broom business.
(URL: www.michmarkers.com/Pages/S0541.htm
)
CerealCity USA
Kellogg's Cereal City USA™  is a themed family attraction celebrating the cereal industry  in an educational, historical and, most importantly, entertaining manner. As a guest you can even purchase your very own Kellogg’s Corn Flakes® box with your picture on it. Say cheese!!
(URL: www.kelloggscerealcityusa.org/
)

DID YOU KNOW:

  • To avoid confusion with his competitors products, WK Kellogg had his name and signature scripted on each package of Kellogg’s® Corn Flakes along the explanation " The original has this signature"

 

® Kellogg's Company
Reference Sources in BOLD Type This page revised January, 2005.
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