LIFE
SAVERS
Clarence
Crane had been basically a chocolate maker. Chocolates were hard to sell
in summer, however, and so he decided to try to make a mint that would
boost his summertime sales.In 1912, candy maker Clarence Crane
first marketed "Crane’s Peppermint Life Savers". In 1913, Crane sold the
rights to his Life Savers candy to Edward Noble for only $2,900. |
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Invention: |
Life Savers
in 1912 |
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Definition: |
noun /
trademark |
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Function: |
LifeSavers
is a traditional American brand of hard candy. The multi-flavoured
ring shaped candies are packaged in rollsand packages. |
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Trademark: |
71,068,992
(US) issued August 19, 1913 |
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