Innovation is the key. They have focused, not on following but on leading. There success is, at least in part, due to an intimate understanding of the Net as a technology and a culture. Back in May 1998, they realized that the average Net user was looking for the fast-food version of news, and built an incredibly successful strategy based on that premise. They invented a new paradigm they call Push to Page^TM that represents much of what's good about push but without many of the disadvantages. Instead of pushing the content all the way to a user's PC, they push it only as far as your Web page.

Creating a Web page that is constantly updated with the latest topical information is an onerous task, usually beyond the finances and resources of all but the most dedicated. 7am News is applying itself to the task of providing other people's Web pages with exactly that type of content, delivered fresh, 24 hours per day, 7 days per week thanks to Push to Page^TM technology. The first example of this technology is the 7am Live News Ticker which delivers a range of channels including the latest news headlines and links direct to your Web page.