Alexa Internet was created from a novel vision. A vision of navigation that learns and improves over time with the collective participation of its users. We all experience the gaps in navigating and finding information on the Internet as it is used today--frustrating keyword searches that turn up hundreds or thousands of web pages and sites, very few of which are of any interest.

What if we, as a community of users, could effortlessly pool our collective experience and add human intelligence to navigation? What if we could fill in those gaps? It is a radical concept and it is our goal to make it real, and we invite you to join us in this effort.

What we are doing can change the way we use the Internet forever. The Alexa service is the first Internet software product that learns from people. This intelligent navigation service provides a continuous source of relevant recommendations of where to go next on the Web. Alexa works in parallel with, and independently of Web browsers, and is displayed as a toolbar on the user's desktop. The more people use Alexa, the more we all benefit.

Alexa Internet gathers, manages and analyzes multi-terabyte collections of information to make access and navigation easy for everyone. Alexa's technology provides a new approach to a major problem with the Internet, the inability to quickly and easily find information users know exists.

Founded in April 1996 by Brewster Kahle and Bruce Gilliat, Alexa Internet has harnessed the collective wisdom and experiences of the entire Internet community and transformed them into the Alexa service.